America said “WOW” about Smart Shopping at the Outlets of Colorado
Sometimes you have to toot your own horn.
Peggy Ziglin, fashion advisor for the Outlets of Colorado (Outlets at Castle Rock, Loveland, and Silverthorne) and the team of marketing directors and staff at each of the Outlets won the SASI BEST OF SHOW award for the “Smart Shopping…Smart Savings…Smart Colorado Outlets” marketing campaign. The award was announced during Shop America Alliance’s 13th annual Tourism Conference held in Las Vegas, January 14, 2010.
The annual SASI awards presentation is a national competition recognizing marketing excellence in promoting shopping, dining, and cultural tourism in the past year.
BEST OF SHOW is the highest honor presented during the annual Shop America Alliance convention. The recognition is a first-time accomplishment for the Outlets of Colorado and the shopping communities throughout Colorado.
The program, “Smart Shopping…Smart Savings…Smart Colorado Outlets”, was the brainchild of the Outlet teams to develop a shopping program where all three retail properties joined forces to help its customers, retailers, and owner overcome the challenges that come when faced with tough economic times. Peggy Ziglin, and her team, developed a year-long campaign to educate shoppers on how they can shop smarter, save money, and look their best even when the economy isn’t.
We were honored with the BEST OF SHOW award because of our efforts in 2009 to educate consumers on shopping
smart. We hosted over 98 fashion segments that aired on every major television station in Colorado and Wyoming that allowed Peggy, and her team, the platform to pull the latest designer fashions and hottest styles to show you just how much you could save compared to the same clothes found at department stores and retail chains. We hosted over 150 events between each of the Outlets and at various destinations all over the state. The events taught customers how to shop the Outlets and save the most while you look your best. If you didn’t catch us on TV or at a local event, then you more than likely spent too much money on looking good and you missed out on one of the thousands of free tickets to various area attractions including the Rio Grande Scenic Railroad, Sunlight Mountain Ski Area, Canyon Bikes, Rock Gardens Rafting, AMTRAK, Loveland Ski Area, Pikes Peak COG Railway, and Royal Gorge.
The Outlets of Castle Rock, Loveland, and Silverthorne kept themselves busy in 2009 and we are not showing signs of stopping.
We know the economy isn’t out of the woods, just yet, but winning the BEST OF SHOW honor at the 13th annual SASI awards presentation only motivates the teams at the Outlets of Colorado to do even more this year to help you save. Smart shopping is still in vogue and we have great things planned for 2010 to help you look your best for less. We hope this year you’ll join us in the fun!